By Steph Kent  - [email protected]
The year 2012 saw Chinese visitors the second most common in Australia.

Over the past decade Chinese travel to Australia is growing by an average of 20 per cent per year.

China is estimated to have spent over 3 billion dollars in Australia, an increase of 15% since June 2010.

Tourists are arriving in record numbers and are only expected to increase when the 2013 statistics are revealed.

New Zealand tourists are sitting above China with about double the amount of tourists to Australia. 

Considering China is over 7 thousand kilometres away and New Zealand around 4 thousand it is evident the Chinese are willing to travel long distances to visit Australia.

Tourism and Events Queensland states in a report that the strong increase in China’s outbound visitors to the Gold Coast in particular, is due to the introduction of direct flights which has already increased visitors by 20,000 people.

The Effect of Perceptual Change on Satisfaction: Evidence from the Chinese Market by Dr. Ying Wang and Professor Michael C. G. Davidson tells us that

the rapid growth of Chinese holiday arrivals is a consequence of Australia being granted Approved Destination Status (ADS) by the Chinese government.

The Australian Government arranged the ADS scheme for approval in 2010.

The Gold Coast is among the top tourists destinations in Australia meaning it will likely become even more popular to Chinese tourists over the next few years.




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